Published on 30 November 2017

Leading musical instrument retailer Swee Lee has just opened its new flagship store on the ground floor of Star Vista!

Spanning over 5,000 square feet, the new space has been built to encourage people to plug in, hang out and create. It caters to the needs of musicians of any level and music lovers of all stripes. Besides selling instruments, DJ gear, audio equipment and music accessories, this flagship store will also carry fashion and apparel products. There will also be a performance space, a music academy, an in-store café called Swee Lee Social Club, and an appointment-only room for the pros who are looking for a high-end guitar experience.

This store is Swee Lee’s 7th property in Singapore and 13th in Southeast Asia. Since its shift from a traditional brick-and-mortar retail towards an integrated, omnichannel music lifestyle retail in the region, it has experienced a strong business growth across the region.

Said Swee Lee CEO Meng Ru Kuok, “The new flagship store will offer Singaporeans a music lifestyle experience, focused on bringing people together around a shared love of music. Whether they’re learning their first song, exchanging creative ideas in our cafe, or a seasoned pro looking for cutting-edge gear – there’s something here for everyone. We’re excited to be shaping what the future of music retail looks like not just in this region, but potentially the world.”

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