SEEING THE FUTURE THROUGH DIGITAL ART

Published on 19 December 2017

Winners (Credit: Deloitte Singapore)

Singapore’s future business landscape is imagined through the entries from Deloitte Singapore’s 50th anniversary digital art competition.

By Melanie Lee

As part of its 50th anniversary celebrations, Deloitte Singapore organised a digital art competition this year themed “The Future of Business”. The competition, which was open to students from tertiary students, garnered a total of 170 entries that were bursting with creative potential. The brief? To illustrate their visionary glimpse of the future of business and innovation in Singapore in the next 50-100 years and beyond, and to bring these concepts to life via digital animation. Thirteen artworks were shortlisted as winning submissions.

First prize winner of the individual category, Bryan Sim, a Year 3 student from Ngee Ann Polytechnic’s School of Design & Environment, Sustainable Urban Design and Engineering, had a vision of Singapore as a key innovation hub where flying drones would become an integral part of everyday life in terms of communication and logistics development.

Meanwhile, 25-year-old Muhammad Noh Bin Arjuna from Very Special Arts Singapore (VSA) was commissioned by Deloitte SG Cares (the CSR arm of Deloitte Singapore) to design an art piece for the competition. He imagined Singapore as a city that has become even more environmentally friendly and green with eco-friendly buildings and floating gardens in his art work.

ITE College Central was the institution with the most number of winning entries for this competition.

Said James Walton, Partner (Clients & Markets) from Deloitte Singapore, “At Deloitte, we value diversity and believe that art can play a prominent role in business…how an artist perceives the world of business can provide us with an alternative view on how we traditionally look at things. Innovative ideas often start with creative dreams, just like how some of the most brilliant inventions such as aeroplanes and computers came from the most unlikely ideas.”

Selected winning entries from this competition will be printed and displayed on the walls of Deloitte Singapore’s office.

Winner Bryan Sim (Credit: Deloitte Singapore)
Muhammad Noh (left) Credit: Deloitte Singapore

“Through this art competition, the students have demonstrated how their young, creative minds can provide insights to the possible future. We received so many interesting art pieces, and would like to congratulate the winners for doing such a wonderful job,” added Walton.

Click here for more information.

Scroll Up
X