Published on 20 February 2017
Parting is such sweet sorrow. Such apt words from William Shakespeare, when you consider Singaporeans have not been too forthcoming in parting with their money for literature.
In fact, according to the 2015 National Literary Reading and Writing Survey, only four in 10 Singaporeans read a literary title in the past 12 months, and only one out of that four had read a work of Singapore literature – or SingLit, as it’s more affectionately called.
The main reason cited was a lack of awareness. So what better way to tackle this than to package SingLit creatively into bite-sized nibbles and serve them to SingLit virgins for the sampling? After all, no one willingly parts with money unless they’re convinced a product is worth spending on.
To this cause, over 30 industry players – publishers, distributors, retailers and non-profits – have banded together to launch the first-ever #BuySingLit campaign.
Themed “Buy Local, Read Our World”, this industry-led initiative features over 40 events (across all four official languages) from 24 to 26 February. To start you off, here are our picks!
There’s also a decent range of activities for Chinese, Malay and Tamil readers. And if you commute on public transport, why not grab a Ticket Book? Available in English, Chinese, Malay and Tamil for S$15, you get a sampling of new stories, poems and illustrations along with a NETS FlashPay card!
As with anything, developing a taste for SingLit comes with hits and misses. It takes time. But if you end up finding something you really like, it may well be worth the wait.
To find out more, click here.